Peru participated at the IMEX 2024 fair in Frankfurt, held from May 14 to 16, which brought together leading specialized companies in the business tourism sector also known as MICE (meetings, incentives, conferences, and events).
The Consulate General of Peru in Frankfurt accompanied the participation of the national delegation.
It was made up of representatives of hotel brands such as Sheraton, Libertador, and Costa del Sol, as well as tourism sector companies such as Be Peru Boutique Tour Operator, Inbound Peru DMC, and Lima Convention & Visitors Bureau, among others.
The national delegation presented Peru’s extensive tourism offering to international buyers. Similarly, it established valuable business contacts.
Supported by the Consulate, during the fair a tasting of Peru’s star cocktail was offered: Pisco Sour.
The corresponding stand attracted visitors who appreciated the richness and diversity of Peruvian gastronomy.
Peruvian exhibitors highlighted the importance of participating in this business tourism fair, which positions our country’s offer in various markets.