Peruvian gastronomy continues to solidify its global presence by participating in the New York Wine & Food Festival (NYCWFF), as part of a strategy that marks the beginning of an international campaign showcasing the best of Peru’s cuisine and top destinations.
With Peru’s participation at the NYCWFF, that took place from October 13 to 15, PromPeru) opened the doors to new opportunities for commercial promotion, cultural exchange and economic growth. The goal is for products like quinoa, asparagus, peppers and pisco, among many others, to gain new ground in the competitive U.S. market.
In addition to the stand organized by PromPeru, located at the ‘Southern Glazer’s Wine & Spirit Trade Tasting & Grand Tasting’ in Hudson River Park, seven Peruvian-origin restaurants have a special place during the ‘Signature Pier Parties‘ at the Intrepid Museum.
This participation is part of the international campaign to promote Peru and position the country’s image through the Marca Peru, increasing awareness of Peruvian cuisine on the international stage and solidifying the country’s position as a top-level culinary destination.
After winning the World Travel Awards as the Best Culinary Destination in the World for the tenth time in 2022 and ranking first among The World’s 50 Best Restaurants, Peru is now considered a new global culinary hub.
This year’s NYCWFF offered Peru the opportunity to share its rich culinary diversity with the world and foster valuable connections with other global players in the food industry.
With more than 80 activities scheduled throughout the weekend, including tastings, demonstrations, workshops, and events led by renowned chefs, gastronomic experts, sommeliers and culinary enthusiasts, NYCWFF will be a valuable opportunity for all food lovers to get closer to the best brands in the food, beverage, and entertainment industry.
It is worth mentioning that the organizers stated that the event will conclude this edition with an attendance of 15,000 people, and more than 50% of those present at the exhibition, during the first two days, enjoyed Peruvian cuisine for the first time.